Conversion Rate Calculator
Calculate conversion rates, compare periods, run A/B test significance analysis, and check industry benchmarks — all in one free tool for marketers.
Industry Benchmarks
About This Tool
- Conversion Rate = (Conversions / Visitors) x 100
- 4 modes: basic, reverse, comparison, and A/B test significance
- Industry benchmarks for e-commerce, SaaS, and lead generation
- Completely free with no registration required
Frequently Asked Questions
A conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase, signing up, or clicking a button. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
A good conversion rate depends on your industry. E-commerce sites typically see 2-3%, SaaS companies average 3-5%, and lead generation pages can achieve 5-10%. However, top performers in any industry often exceed these averages significantly.
The A/B test calculator uses a two-proportion z-test to determine if the difference between two variants is statistically significant. Enter the visitors and conversions for each variant, and it calculates the confidence level. A result of 95% or higher is generally considered statistically significant.
Yes, VUREX Conversion Rate Calculator is completely free with no registration required. All calculations happen in your browser — your data is never sent to any server.